Investor Relations · 2025

The infrastructure
layer for car care
in Nigeria.

Inideto Wash is Abuja's first mobile car wash marketplace — connecting vetted washers with clients who pay once and expect a seamless, doorstep experience.

₦0
Infra cost per wash
30%
Platform take rate
100%
Upfront payment
~4M+
Cars in Abuja
Scroll to explore
The opportunity

A massive market with no real player.

Nigeria has an estimated 12 million registered vehicles. Abuja alone — one of Africa's wealthiest capitals — has a growing middle class with disposable income, high car ownership, and zero appetite for the stress of roadside car washes.

Inideto Wash owns this gap: we dispatch trained, vetted, equipment-equipped washers directly to clients. No car park queues. No damaged vehicles. No uncertainty.

🚗
Asset-light model
We own no vehicles, no facilities. Washers bring their own equipment. Revenue scales with bookings — not with capital expenditure.
📍
Hyper-local, hyper-defensible
Zone-based dispatch means each washer builds a local reputation. Network effects deepen with every booking, creating barriers to entry for competitors.
💳
100% prepaid, zero bad debt
Every booking is paid in full via OPay before a washer is dispatched. No chasing payments. No revenue leakage. Clean, predictable cash flow from day one.
📈
Recurring revenue embedded
Monthly subscription plan (4 washes) drives predictable MRR and LTV multiples above one-off transactions. Loyalty mechanics already live on the platform.
Revenue model

Three streams. One flywheel.

⚡
Transaction take rate
30%
We retain 30% of every booking. Washers receive 70% — paid automatically at job completion. No disputes, no delays.
🔁
Monthly subscription
₦25k
4-wash monthly plan at ₦25,000 per client. Higher LTV, predictable MRR, reduced churn vs. one-off bookings.
🏢
Corporate & estate contracts
Future
Bulk contracts with estates, companies, and fleet operators. A single estate deal can represent 50–200+ monthly washes.
Year 1
₦3.6M
Projected revenue
Year 2
₦18M
With washer scale-up
Year 3
₦72M
3-city expansion
Year 5
₦300M+
National platform
Why now

The conditions are perfect.

01
Mobile payments are mainstream
OPay, Palmpay and instant bank transfers have eliminated payment friction in Nigeria's informal economy. Consumers now pay for services via phone without hesitation — our entire checkout is digital.
87M+ active mobile money users in Nigeria
02
Middle-class growth fuelling convenience demand
Abuja's professional class is time-poor and quality-conscious. The same demographic driving ride-hailing and food delivery growth is the natural customer for a premium car care service.
Abuja — Nigeria's highest per-capita income city
03
Gig economy workforce is ready
Unemployment and underemployment create a massive pool of people willing to work flexible, skill-based roles. Inideto Wash offers structured income, equipment, and a platform — a compelling value proposition for washers.
Nigeria's gig economy — fastest growing in Africa
04
Zero direct digital competition
The mobile car wash category in Abuja is entirely offline and informal. There is no branded, technology-driven competitor today. The window to establish category leadership is open right now.
First-mover advantage — uncontested market
Investment thesis

Where your capital goes.

Washer recruitment & training 35%
Onboarding, equipment kits, zone deployment
Platform & technology 25%
App development, booking system, AI agent
Marketing & customer acquisition 25%
Social, estate activations, referral programmes
Operations & working capital 15%
Admin, insurance, customer support, float
Seed Round — open now
We are raising an initial seed round to accelerate washer recruitment, double down on customer acquisition in Abuja, and build the technology infrastructure for a three-city expansion by Year 3.
₦10M
target raise
Minimum ticket: ₦500,000 · Equity-based · Convertible note option available for early investors.
Detailed financials, cap table, and shareholder agreement available under NDA upon expression of interest.
The team

Built by operators, not advisors.

IN
Isaac N. Idemeto
Founder & CEO
Conceived and built the entire Inideto Wash platform from the ground up — product, technology, operations and go-to-market. Hands-on operator with deep knowledge of the Abuja market and customer base.
OPS
Operations Lead
Washer Network & QA
Responsible for washer recruitment, training programmes, zone management, and service quality standards. Building the people infrastructure behind every completed booking.
GTM
Growth Team
Marketing & Partnerships
Customer acquisition, estate partnerships, B2B pipeline, and brand-building across Abuja. Owns the top of funnel from first impression to first booking.
Express interest

Let's start a conversation.

Complete the form below and we'll be in touch within 48 hours with an information pack and next steps. All enquiries are treated in strict confidence.

✨
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Expect an email within 48 hours with our investor information pack and a proposal to connect directly.